affect

Refined culinary experience

Restaurant Affect is led by Lars Aukema and Lisa Stam. Together they form the heart of a restaurant driven by passion, craftsmanship and genuine affection for the profession. That affection is not only visible in the kitchen, but felt throughout the entire experience. From the first welcome to the last bite.

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Affect serves a classic French kitchen with regional and international influences. Refined dishes, carefully composed and thoughtfully presented. But the experience goes beyond the plate. The interior, atmosphere and details are just as considered. Everything aligns. From kitchen to table, from dish to space. A place where you are invited to slow down and truly enjoy.

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To bring the finishing touches to their brand, I helped translate their existing identity into a clear and consistent visual framework. A refined style sheet that anchors their brand and ensures every touchpoint feels cohesive and intentional. Based on this foundation, I designed a series of à la carte items that strengthen the overall experience.

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Project scope

–Brand style guide
–Congratulations cards
–Paper bags
–Gift vouchers
–Business cards
–Bill folders
-Social strategy & social media templates

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Location

Zwolle, The Netherlands

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