Bon woody

Driftwood furniture

Bon Woody was born from a deep love for wood, nature and craftsmanship. On Bonaire, Maarten van der Meer and Niek Hobbelink create unique furniture pieces from driftwood washed ashore by the sea. Each piece carries its own story, shaped by wind, sea and time.

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The concept was strong and authentic, but it needed a visual identity that could truly convey that feeling. Furniture with character, created by nature and refined by hand. The challenge was to translate this raw, natural story into a brand that feels just as honest and timeless as the materials themselves.

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From the first idea to a complete brand concept, I shaped the vision and visual identity of Bon Woody. An identity that feels calm, warm and grounded. Minimal in form, rich in story.

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Project scope (Blouw menu)
Total brand concept & visual identity
Logo design

Brandbook
Social strategy & templates
Business cards

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Location
Kralendijk, Bonaire

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